THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED
After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.
THE UGLY TRUTH: 67% WASTE
Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have.
Surf grip is still made using the same inefficient and limiting processes as it has for decades.
Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.
*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods
WHAT ABOUT PERFORMANCE?
Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding.
We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...
Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.
Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.
With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.
RECOIL KICK: SPRING LOADED KICK TAILS
"I love! Can I get a steeper kick?" - Italo
The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.
The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck.
Italo steepened the kick to a 46° angle.
Prototype Notes: The increased kick angle raised its overall height from 32mm to 38mm.